Target’s entry into Canada in 2013 will be the most significant development the Canadian retail market has ever seen and as a result existing Target suppliers and those seeking to establish a relationship will be presented with a fantastic opportunity to dramatically grow sales. However, capitalizing on this emerging opportunity will require a thorough understanding of the unique and dynamic Canadian marketplace which differs materially from the United States.

That’s why RetailingToday.com partnered with Canada’s leading CPG training and development firm, Sales is not Simple and founder Jeff Doucette, to create Canada 101. This intensive half day seminar will equip Target suppliers with the information they need now to begin positioning themselves for future success. Attendees will come away from this event with a deeper understanding and actionable information in the following areas:

• How expansion into Canada fits with Target’s long-term plan to achieve sales of $100 billion and double earnings to $8 a share.
• The competitive climate in Canada, the Walmart factor and the retail landscape.
• Target Canada’s go-to-market strategy, the players involved and prospects for success.
• Shopper insights – what suppliers need to know about consumption behaviors, demographic trends and shopping patterns.
• The regulatory climate and the top ten pitfalls to avoid.
• Key supply chain considerations.

Suppliers who invest the time now to gain an understanding of the unique Canadian marketplace will enhance their value as a Target trading partner and position themselves to share in the growth that will result from the company’s planned opening of 150 stores beginning in 2013.

You can download our full Canada 101 Brochure for more details.

Please join us in Minneapolis on November 10 by regsitering at the link below.

Disclaimer:

“Canada 101” is a product of Sales Is Not Simple Intermational (SINS) for the education of potential vendors to Target in Canada. SINS is in no way affiliated with Target Corporation and the program is not endorsed or sponsored by Target Corporation.